Founder & Chief Storyteller, TrimTab Media. (2011 – present)
Developed creative concepts for over 250 online videos and worked closely with corporate and non-profit clients to produce and distribute video content. Produced and directed independent documentaries about social and environmental issues. Created and managed budgets, directed staff and independent contractors to complete each project, including writers, producers, directors, photographers, animators and editors. Oversaw creation of all in-house sales and marketing materials including presentations, website, trade show booth, print materials. Managed website content, email marketing, social media and blog creation. Clients included Grimmway Farms, SF Department of Environment, DotGreen and Sustainable Life Media. Learn more at trimtabmedia.tv.
MBA Graduate, GreenMBA (2009-2011)
Focus on marketing & communications. Consulted with companies and organizations to improve the efficiency and sustainability of their practices and products/services. Developed financial, operational and marketing plans for business clients. Graduated top 10% of class, Sigma Beta Delta honor society. Learn more.
Freelance Media Producer/Editor 2006-2009
Staff Assistant Video Editor, Direct Marketing Content. Philo Television. 2009. Maintained efficient workflow between 15 video-editing workstations. Responsible for a number of creative and technical tasks on deadline: video assemblies, AVID scripting, color correction, audio mixing, tape/machine room operation, computer and editing equipment maintenance, video compression and master creation.
Freelance Video Editor, Content Marketing Video Campaigns. AboutFace Media. 2008-2009. Edited online video campaigns for several high-profile clients including The Climate Project, Sears Holdings Corporation, and Eilenberg, Krause and Paul, LLP.
Staff Video Editor, Direct Marketing Campaigns. Launch DRTV. 2007-2009. Produced and edited short and long-form infomercials and commercials for television broadcast and online campaigns. Worked closely with high-profile clients including Murad Skincare, Beachbody Fitness, USM&P, NowWhat.com and Thane Direct Marketing.